There are several channels on which to operate in order to improve the conversion rate and generate leads. The paid search for franchises, is characterized by additional benefits:
Immediate Results : With a paid ads strategy, you can see results in no time. If the transformation process from user to lead appears slow, it is possible to try to speed up the process by increasing the SEA, that is, by increasing investments in paid advertising. You then get immediate traffic and increase the chances of generating leads.
Geographic location : it is possible, upon payment, to obtain advertisements based on the area of interest for your business. This means that the commercial action envisaged by the lead generation strategy is even more penetrating and timely. This means having the ability to convert a specific target audience into a lead, limited to a specific geographical area, which can be a city or an entire nation.
Timed targeted advertising : even in terms of time it is possible to influence the exit of advertisements. If you have a restaurant, it makes more sense for the advertisement to appear on the search engine pages at 10.30 am rather than 3 am. An additional advantage of paid promos is precisely deriving from the possibility of promoting your business in the time slots that are best for you. In theory, they are those in which the conversion into leads of users could be more favorable, thus pursuing the goal of lead generation.
Page promotion : if there is no SEO perspective, a page will very unlikely reach great results and even more difficult to position itself in the top positions of the SERP pages of Search Engine results. With the SEA the problem is solved, by pushing up a page that is also devoid of an SEO structure, still giving it visibility. A page that is sparse in content, but aggressive in terms of phrases and claims, can find space thanks to pay per click or other targeted campaigns, perhaps aimed at promoting a landing page to increase the conversion rate.
The disadvantages of paid advertising
Adversiting campaigns not only have advantages, they also reveal disadvantages. The first of all concerns the fact that when the investment is decreased, contacts also decrease and therefore creating leads is more difficult because in all probability the conversion rate from user to lead also decreases. Traffic will presumably only get big hit when you put money on an ad or advert.